Project Role: Designer
Company: Mirror NYC
Client: Nike (for Kith)
Project: Design the activation areas within Kith's SoHo, Brooklyn and Miami retail locations for Nike's limited edition Lebron Jame's sneaker.
As a designer on this project I assisted in developing the overall design direction, created client renderings, developed custom graphic design elements for large format print work, source final production elements and build print-production files.
Using Nike's creative brief as a jumping off point, our design team worked to refine the over arching concept of a minimal, yet opulent palace interior.
For the flagship SoHo location, our team brought the area to life by installing a custom printed marble flooring and rose gold court lines to celebrate basketball and Lebron Jame's influence.
Custom pedestals where built and wrapped with matching marble vinyl, the limited edition collection sneakers sat atop.
As part of the scenic graphic installation, we created a custom series of faux "stained glass" which took collage images of campaign imagery, which we then overlaid with a custom CAD cut gold vinyl lattice frame.
Cascading custom velvet curtains defined the space further and flanked the activation's experiential "hero-moment"; a custom upholstered throne, in which guests were encouraged to sit in and take photos.
The final designs for all locations not only created a distinct and memorable environmental design, but also successfully highlighted and launched this exclusive product.
//Photography//
final photo images courtesy of Kith's blog here
Project Role: Art Direction Company: Mirror NYCClient: Corcoran Realty GroupProject: Create an elevated style guide for Corcoran Group’s microsite
While at Mirror NYC, our client the Corcoran Group came to us to revamp the look and feel for their new premium microsite devoted to helping their high end buyers and sellers meet new agents.
As design lead on this project, my main focus was to not only refresh the overall aesthetics of this microsite, but to develop a set of style guides that could be applied and given to their internal design team as they continued to develop new wireframes moving forward.
We started by using the wireframes that their internal team created and began setting an overall aesthetic direction through developing moodboards, experimenting with different typography and exploring color palettes. After landing on a final direction we were able to bring the wireframes to life and provide the Corcoran Group’s team with a beautiful and elevated style guide.
Role: Design Director
Company: Mirror NYC
Client: Timberland
Project: Create a brand identity concept for Timberland's Legends Club, a limited edition collection sold exclusively at Foot Locker stores.
As design director for Mirror NYC, this was a very exciting project to be leading as it involved my true passions: fashion, branding and story telling.
To help bring this concept to life, my team and I were responsible to create the story line in which we wanted this product to live. As the main copy writer for the project, I was able to help craft the initial building blocks for this concept, while our team began to research the imagery that would inevitably create the look and feel.
We decided to take a more bold approach to the traditional eco-industrial aesthetics of Timberland and raise the bar to truly create an art direction that was intriguing while still managing to capture the story we were sharing.
When it was all said and done, my team and I were proud to put together a beautiful story that not only captured an exciting and fresh look for this exclusive product but also create a unique 360 degree marketing campaign to help bring the product to market.
Project Role: Design Director
Company: Mirror NYC
Client: Shake Shack
Project: Create a mobile food truck concept for Shake Shack
During my time at Mirror NYC, we were approached by Shake Shack to explore concepts for a mobile dining experience that they could take on the road and specifically to Coachella.
For this project, I collaborated with fabricators skilled in mobile build-outs to construct an initial set of ideas that would be able to work not only from a brand point-of-view but also from a schematic aspect.
Each design considered all facets of equipment that would be needed for Shake Shack to make their delicious food, while also providing an engaging and memorable dining experience for their customers.
Project Role: Design Director
Company: Mirror NYC
Client: Fun Socks
With Mirror NYC, another scope of work for our client Fun Socks, was to create their full brand identity.
As the design director, I worked alongside my design team to develop the overarching art direction and visual imagery that would later help to craft their photography , look books, campaign collateral and even their physical spaces.
Project Role: Front End Design Lead, UX/UI
Company: Mirror NYC
Client: Tribeca Disruptive Innovation Awards
Project: Complete a website migration and redesign for TDIA.
While at Mirror NYC, our client Tribeca Disruptive Innovation Awards, (an affiliate of the Tribeca Film Festival), came to us to redesign and migrate their old Wordpress website to a new responsive platform.
As design lead on this project, my main focus was to not only refresh the overall look and feel of the website, but to also redesign the user experience so that they could navigate the site with ease and clarity.
Sitemaps and wireframes were created to help organize how content was categorized and showcased within the overall context of the site.
From there we were able to set an aesthetic direction for the site. This naturally evolved into a bold, rich visual design that focused around their brand colors of red and black paired with saturated, full bleed photography and video.
The overall redesign was a success and we were able to migrate over 500 pages of content into a clean, beautiful, easy to navigate and maintain website.
You can view the full site here: www.disruptorawards.com
Role: Design Director
Company: Mirror NYC
Client: Fun Socks
Project: Create the brand identity for United Legwear's newest retail brand 'Fun Socks'
As design director for Mirror NYC, I had the pleasure of helping to craft the identity for United Legwear's newest brand, Fun Socks.
To help bring the brand to life, my team and I were responsible to create the entire look and feel of the brand including logo, typography, color palette, tone, tagline, and overall art direction.
Not only were we able to craft a clean, modern and 'fun' identity but we were able to transpose it for use throughout multiple different applications for the brand including their look books, trade show booth and even their products.
Project Role: Art Director / Stylist
Company: Miita Collection
Project: Produce a photoshoot to create campaign imagery to be used throughout Miita Collection F/W marketing and sales initiatives.
Our goal for this shoot was to produce imagery that was both rich in story and style. I scouted a vacant urban park that helped to create a backdrop that complimented the color palettes of the collection as well as helped shaped the aesthetics of the shoot.
Our style for the shoot aimed to intertwine into the setting, the looks were styled to not only match the natural surrounding color palette, but I also to reflect a juxtaposition of high end street wear into that of the natural outdoor setting.
The overall campaign was a success and the assets were not only visually stunning, but were able to be used across multiple platforms.
Project Role: Designer
Company: Angela Brugioni Creative
Client: Penn + Olive Essential Oils
Project: Design a logo that enhances the brand and it's products.
For Penn + Olive, a California based company that produces essential oils and custom beauty products, I wanted to create a logo that could stand alone as both an icon or a full logo lock-up.
I first focused on creating an icon that people would quickly recognize as a beauty or cosmetic symbol; additionally this icon was a discreet nod to the small bottle with roller top that acts as the dispenser method for all of their essential oils.
A beautiful serif font helped to further enhanced the brand by creating a more elevated typeface that could be interchanged between the different type face styles for the unique labeling for each of the distinguished products.
Finally, a soft color palette was added to help add another characterizing identity between each of the different oil products. In addition, the muted colors helped to convey each of the different scents while not overpowering the simplicity of the overall lock up.
Project Role: Design Lead
Company: Mirror NYC
Client: Puma (for Kith)
Project: Design the activation areas within Kith's SoHo, Brooklyn and Miami retail locations.
As the design lead on this project I developed the final design direction, created client mock-ups, developed custom graphic design elements for large format print work, sourced final production elements and build print-production files, and helped style the final live installation.
Using their campaign imagery featuring The Weekend as a jumping off point, our concept was further inspired by the neon-noir aesthetic of the film imagery that was popular during the 1980.
For the flagship SoHo location,the activation area focused around large stone 'bleachers'. We brought the area to life by installing a series of custom built cascading LED tubing which brought to life the scenic Tokyo campaign imagery backdrops.
In the Brooklyn shop, we activated the front facing windows with clean branding and product imagery for a bold look. The interior alcove spaces were brought to life with a mixture of live product on custom made pedestals and product imagery. Additionally, a small installation took place within four of the display cases by extending edge-lit plexi poles from campaign imagery, the poles picked up the lighting to further enhance the space and create a visually interesting element.
Lastly, in the Miami store front, we created large scale imagery that spanned across lenticular panels. The panels eventually wrapped around the front of the store to add further storytelling and highlight the live product within the window display.
The final designs for each location not only created a distinct and memorable environmental design, but also successfully highlighted and launched this exclusive product.
Project Role: Front End Web Designer
Company: Miita Collection
Project: Design and build a functional e-commerce website.
For Miita Collection, a clothing line I developed between 2011-2014, I designed and build our e-commerce site using Squarespace.
Not only was I responsbile for designing and producing all the clothing for the collection, but I also art directed and styled all looks for our e-commerce photoshoot.
The overall aesthetic of the site paired well with the brand story to create a clean, elegant and modern shopping experience.
You can visit the live site here at www.miitastyle.com
Web Design and Layout.
For Frederique.com, a personal website for supermodel and TV Host Frederique van der wal, I worked with a Wordpress theme so we could share her dynamic background and as well as her current work.
It was important to work with a template that could display her portfolio of work and also the video updates that we filmed together on her journey to founding Frederique's Choice, a lifestyle and e-commerce company.
To view the live site, please go to www.frederique.com
Role: Design Director
Company: Mirror NYC
Client: Timberland
Project: Design an exclusive event for Nas to perform as he helps launch Timberland's new Legend Club collection.
As Timberland prepared to launch their new exclusive Legend's Club collection with an invite-only influencer event at Foot Locker's NY33 space, our design team was tasked with not only helping to create the overall event spatial layout, we were also tasked with creating the graphic lock-ups and branding for the event.
Using the beautiful creative assets that depicted Nas' story, we were able to apply these thoughtfully throughout the different guest moments, this included thinking about not only the obvious areas of the stage and digital screens, but also thinking about the smallest details including the way-finding signage through out the space.
I was not only responsible for creating the photoshop renders of the space, but also for creating the client facing presentations for approvals as well as setting up the large format print production files.
Project Role: Design Lead
Company: Mirror NYC
Client: Converse (for Kith)
Project: Design the product display areas within Kith's SoHo, Brooklyn and Miami retail locations.
For this project, our main focus was helping Converse bring to life an environmental design to help promote their 'Forever Chuck' style. Using their campaign imagery which told a tale of a Havana cafe, our team worked to recreate the elements of found within the imagery to bring to life that Havana feeling.
For the flagship SoHo location, the activation area focused around large stone 'bleachers'. We brought the area to life by completely wrapping the bleachers in a white vinyl with chrome metallic trim to pay homage to the 'diner' aesthetic. The shoes sat on white washed wooden pedestals which tied into the large format campaign imagery in the background that was applied to plywood in which the use of natural materials honed in on that classic Converse aesthetic.
In the Brooklyn shop, we activated the front facing windows with bold use of their campaign imagery as well as using large banana leaf plants to bring in a pop of color. The interior alcove spaces were brought to life with a mixture of live product on custom made pedestals and campaign imagery.
Lastly, in the Miami store front, we created large scale imagery that spanned across lenticular panels. A faux white washed plywood acted as a backdrop to campaign branding and imagery. The panels eventually wrapped around the front of the store to highlight the product on custom design pedestals.
The final designs for each location not only created a distinct and memorable environmental design, but also successfully highlighted and launched this exclusive product.
Project Role: Designer / Creative Director
Company: Miita Collection
Project: Design and produce a Spring/Summer collection to go-to market.
For my capsule clothing line, Miita Collection, this was the second collection I designed and produced.
The collection drew inspiration from the clean minimal lines found in early 90's silhouettes while being juxtaposed against fabric selections reminiscent of a dreamy futuristic discotheque.
This collection was shown at St. Louis Fashion Week as part of ALIVE Magazine's Project:Design, a national contest that was held for emerging fashion designers. Miita Collection was selected as one of six finalist, and was chosen as the winner of the contest. We were awarded a 30K marketing prize package by CFDA member Fern Mallis.
For Valentine's Day, I brought together two brands to create a digital story to help boost brand awareness and sales.
Onassis, a menswear line with stores throughout the city teamed up with Frederique's Choice to create a Valentine's Day promotion.
We designed a special bouquet for the collaboration and Onassis previewed their Spring/Summer collection for the photoshoot.
The collaboration garnered increased awareness and boosted sales for both of the companies.
This was the first collection I designed for my clothing line, Miita Collection in 2012.
I was inspired by the light reflections passing through windows that would appear throughout the day.
Linear lines were reflected through the use of silk fringe, while sheer silk chiffons would also be reminiscent of shadows billowing through the day.
The black and white color palette was directly derived from the light and shadows, their juxtaposition against each other helped to achieve the essence of day and night.
This collection was sold on consignment throughout boutiques in New York City.
