Role: Design Director
Company: Mirror NYC
Client: Fun Socks
Project: Create the brand identity for United Legwear's newest retail brand 'Fun Socks'

As design director for Mirror NYC, I had the pleasure of helping to craft the identity for United Legwear's newest brand, Fun Socks.

To help bring the brand to life, my team and I were responsible to create the entire look and feel of the brand including logo, typography, color palette, tone, tagline, and overall art direction.

Not only were we able to craft a clean, modern and 'fun' identity but we were able to transpose it for use throughout multiple different applications for the brand including their look books, trade show booth and even their products.