Role: Design Director
Company: Mirror NYC
Client: Timberland
Project: Create a brand identity concept for Timberland's Legends Club, a limited edition collection sold exclusively at Foot Locker stores.

As design director for Mirror NYC, this was a very exciting project to be leading as it involved my true passions: fashion, branding and story telling.

To help bring this concept to life, my team and I were responsible to create the story line in which we wanted this product to live. As the main copy writer for the project, I was able to help craft the initial building blocks for this concept, while our team began to research the imagery that would inevitably create the look and feel.

We decided to take a more bold approach to the traditional eco-industrial aesthetics of Timberland and raise the bar to truly create an art direction that was intriguing while still managing to capture the story we were sharing.

When it was all said and done, my team and I were proud to put together a beautiful story that not only captured an exciting and fresh look for this exclusive product but also create a unique 360 degree marketing campaign to help bring the product to market.