Project Role: Design Lead
Company: Mirror NYC
Client: Puma (for Kith)
Project: Design the activation areas within Kith's SoHo, Brooklyn and Miami retail locations.

As the design lead on this project I developed the final design direction, created client mock-ups, developed custom graphic design elements for large format print work, sourced final production elements and build print-production files, and helped style the final live installation.

Using their campaign imagery featuring The Weekend as a jumping off point, our concept was further inspired by the neon-noir aesthetic of the film imagery that was popular during the 1980. 

For the flagship SoHo location,the activation area focused around large stone 'bleachers'. We brought the area to life by installing a series of custom built cascading LED tubing which brought to life the scenic Tokyo campaign imagery backdrops.

In the Brooklyn shop, we activated the front facing windows with clean branding and product imagery for a bold look. The interior alcove spaces were brought to life with a mixture of live product on custom made pedestals and  product imagery. Additionally, a small installation took place within four of the display cases by extending edge-lit plexi poles from campaign imagery, the poles picked up the lighting to further enhance the space and create a visually interesting element.

Lastly, in the Miami store front, we created large scale imagery that spanned across lenticular panels. The panels eventually wrapped around the front of the store to add further storytelling and highlight the live product within the window display.

The final designs for each location not only created a distinct and memorable environmental design, but also successfully highlighted and launched this exclusive product.