Role: Design Director
Company: Mirror NYC
Client: Timberland
Project: Design an exclusive event for Nas to perform as he helps launch Timberland's new Legend Club collection. 

As Timberland prepared to launch their new exclusive Legend's Club collection with an invite-only influencer event at Foot Locker's NY33 space, our design team was tasked with not only helping to create the overall event spatial layout, we were also tasked with creating the graphic lock-ups and branding for the event.

Using the beautiful creative assets that depicted Nas' story, we were able to apply these thoughtfully throughout the different guest moments, this included thinking about not only the obvious areas of the stage and digital screens, but also thinking about the smallest details including the way-finding signage through out the space.

I was not only responsible for creating the photoshop renders of the space, but also for creating the client facing presentations for approvals as well as setting up the large format print production files.