Project Role: Design Director 
Company: Mirror NYC
Client: Shake Shack
Project: Create a mobile food truck concept for Shake Shack

During my time at Mirror NYC, we were approached by Shake Shack to explore concepts for a mobile dining experience that they could take on the road and specifically to Coachella.

For this project, I collaborated with fabricators skilled in mobile build-outs to construct an initial set of ideas that would be able to work not only from a brand point-of-view but also from a schematic aspect.

Each design considered all facets of equipment that would be needed for Shake Shack to make their delicious food, while also providing an engaging and memorable dining experience for their customers.