Project Role: Design Lead
Company: Mirror NYC
Client: Converse (for Kith)
Project: Design the product display areas within Kith's SoHo, Brooklyn and Miami retail locations.

For this project, our main focus was helping Converse bring to life an environmental design to help promote their 'Forever Chuck' style. Using their campaign imagery which told a tale of a Havana cafe, our team worked to recreate the elements of found within the imagery to bring to life that Havana feeling. 

For the flagship SoHo location, the activation area focused around large stone 'bleachers'. We brought the area to life by completely wrapping the bleachers in a white vinyl with chrome metallic trim to pay homage to the 'diner' aesthetic. The shoes sat on white washed wooden pedestals which tied into the large format campaign imagery in the background that was applied to plywood in which the use of natural materials honed in on that classic Converse aesthetic.

In the Brooklyn shop, we activated the front facing windows with bold use of their campaign imagery as well as using large banana leaf plants to bring in a pop of color. The interior alcove spaces were brought to life with a mixture of live product on custom made pedestals and campaign imagery. 

Lastly, in the Miami store front, we created large scale imagery that spanned across lenticular panels. A faux white washed plywood acted as a backdrop to campaign branding and imagery. The panels eventually wrapped around the front of the store to highlight the product on custom design pedestals.

The final designs for each location not only created a distinct and memorable environmental design, but also successfully highlighted and launched this exclusive product.