Project Role: Designer
Company: Angela Brugioni Creative
Client: Penn + Olive Essential Oils
Project: Design a logo that enhances the brand and it's products.

For Penn + Olive, a California based company that produces essential oils and custom beauty products, I wanted to create a logo that could stand alone as both an icon or a full logo lock-up.

I first focused on creating an icon that people would quickly recognize as a beauty or cosmetic symbol; additionally this icon was a discreet nod to the small bottle with roller top that acts as the dispenser method for all of their essential oils.

A beautiful serif font helped to further enhanced the brand by creating a more elevated typeface that could be interchanged between the different type face styles for the unique labeling for each of the distinguished products.

Finally, a soft color palette was added to help add another characterizing identity between each of the different oil products. In addition, the muted colors helped to convey each of the different scents while not overpowering the simplicity of the overall lock up.