Project Role: Art Director / Stylist
Company: Miita Collection
Project: Produce a photoshoot to create campaign imagery to be used throughout Miita Collection F/W marketing and sales initiatives.

Our goal for this shoot was to produce imagery that was both rich in story and style. I scouted a vacant urban park that helped to create a backdrop that complimented the color palettes of the collection as well as helped shaped the aesthetics of the shoot.

Our style for the shoot aimed to intertwine into the setting, the looks were styled to not only match the natural surrounding color palette, but I also to reflect a juxtaposition of high end street wear into that of the natural outdoor setting.

The overall campaign was a success and the assets were not only visually stunning, but were able to be used across multiple platforms.