Project Role: Designer
Company: Mirror NYC
Client: Nike (for Kith)
Project: Design the activation areas within Kith's SoHo, Brooklyn and Miami retail locations for Nike's limited edition Lebron Jame's sneaker.

As a designer on this project I assisted in developing the overall design direction, created client renderings, developed custom graphic design elements for large format print work, source final production elements and build print-production files.

Using Nike's creative brief as a jumping off point, our design team worked to refine the over arching concept of a minimal, yet opulent palace interior.

For the flagship SoHo location, our team brought the area to life by installing a custom printed marble flooring and rose gold court lines to celebrate basketball and Lebron Jame's influence. 

Custom pedestals where built and wrapped with matching marble vinyl, the limited edition collection sneakers sat atop. 

As part of the scenic graphic installation, we created a custom series of faux "stained glass" which took collage images of campaign imagery, which we then overlaid with a custom CAD cut gold vinyl lattice frame. 

Cascading custom velvet curtains defined the space further and flanked the activation's experiential "hero-moment"; a custom upholstered throne, in which guests were encouraged to sit in and take photos.

The final designs for all locations not only created a distinct and memorable environmental design, but also successfully highlighted and launched this exclusive product.

//Photography//
final photo images courtesy of Kith's blog here