Project Role: Front End Design Lead, UX/UI
Company: Mirror NYC
Client: Tribeca Disruptive Innovation Awards
Project: Complete a website migration and redesign for TDIA.

While at Mirror NYC, our client Tribeca Disruptive Innovation Awards, (an affiliate of the Tribeca Film Festival), came to us to redesign and migrate their old Wordpress website to a new responsive platform.

As design lead on this project, my main focus was to not only refresh the overall look and feel of the website, but to also redesign the user experience so that they could navigate the site with ease and clarity.

Sitemaps and wireframes were created to help organize how content was categorized and showcased within the overall context of the site. 

From there we were able to set an aesthetic direction for the site. This naturally evolved into a bold, rich visual design that focused around their brand colors of red and black paired with saturated, full bleed photography and video.

The overall redesign was a success and we were able to migrate over 500 pages of content into a clean, beautiful, easy to navigate and maintain website.

You can view the full site here: www.disruptorawards.com